Content – make do and mend
Through case studies and takeaway tips, discover how to ensure the content you develop is both effective and efficient. In this transcript of a session, find out how to get the most value out of the content you can afford to create. This resource also looks at micro-content - how tiny changes to your copy can deliver measurable results.
Copy by committee can be a disaster, even with the best intentions. Lawyers, chief executives, even our friendly search engine optimisation colleagues who tell us to put certain keywords in can ruin copy.
Resource type: Guide/tools | Published: 2014