AIM Hallmarks of Prospering Museums
A framework that brings together the key characteristics of best practice and describes the set of behaviours that make heritage organisations prosper and thrive.
The UK boasts some of the best museum and heritage experiences in the world, sharing a rich range of stories, collections and historic sites with as many people as possible, in fun and exciting ways. Many of these organisations are independent-thinking, ready to try new things, resourceful and passionate. The AIM Hallmarks share the experiences of two generations of leaders of these independent and imaginative museums and heritage organisations, along with respected current research.