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A brightly lit carousel at night with trees in the background

The Covid-19 carousel: learning how to pivot #ADA

Aisling Serrant and Natalie Rowan, Museum of London Docklands realise that taking little steps can help you to achieve the big ideas  as part of their Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Neon Open Sign

Good practice guidelines on opening museums

Published by the National Museum Directors’ Council (NMDC) with support from DCMS and the Museums and Galleries Working Group, these guidelines are intended to help employers, employees and the self-employed, and volunteers in the museum sector in England understand how to work safely during the COVID-19 pandemic.


Published: 2020 | Resource type: Guide/tools

Filming Gear

How museums can generate revenue through digital content and virtual experiences

As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.


Published: 2020 | Resource type: Research

Graphic of a disposable facemask

Covid-19 Impact: Museum sector research findings

Following the temporary closures of cultural venues across the country in March 2020, Art Fund commissioned research to find out how they and others could best support as many museums as possible through this period. They asked cultural consultants Wafer Hadley to survey arts professionals about the impact of the Covid-19 crisis on their work ... Read more


Published: 2020 | Resource type: Research

Webinar: How Museums can experiment with social media during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to ... Read more


Published: 2020 | Resource type: Guide/tools

Webinar: Thinking outside the box to reach audiences inside their homes

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums and cultural organisations continue to adapt to the challenges brought on by the Coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many have realised that traditional strategies, messaging, and social ... Read more


Published: 2020 | Resource type: Article

Webinar: How to craft meaningful and mindful digital content in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Due to the spread of coronavirus, museums and cultural organisations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around ... Read more


Published: 2020 | Resource type: Article

Webinar:Expanding the Member/Friends Experience during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how ... Read more


Published: 2020 | Resource type: Article

Webinar: How to keep your audience engaged, entertained and inspired in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Here join Cuseum’s Brendan Ciecko and guests as they explore steps cultural organisations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when ... Read more


Published: 2020 | Resource type: Article

Digital Lab. Sara Devine. Communities of Practice.

The first blog by Sara Devine, Director of Visitor Experience and Engagement at the Brooklyn Museum and Mentor at AMA Digital Lab looks at communities of practice.


Published: 2020 | Resource type: Article

Rules for a playful museum

This rulebook is a collection of ideas and principles that have developed through experiments with play at Manchester Museum.


Published: 2019 | Resource type: Guide/tools

A colourful illustration of several children taking toys from a large cardboard box

Special Educational Needs and Disability (SEND) Schools and Museums Toolkit

This is a practical guide on how to create accessible and inclusive museum experiences for special schools and SEND ( special educational needs and disability) families. This toolkit is product of a South East Museum Development Programme project linking museums with special schools in Kent. It highlights simple, low-cost improvements you can put in place, ... Read more


Published: 2019 | Resource type: Guide/tools

The Future Of Museum Fundraising

Carly Straughan takes an in-depth look at the future of Museum fundraising. First published on MuseumNext.


Published: 2019 | Resource type: article

Artificial Intelligence and the Future of Museums

Artificial Intelligence or ‘AI’ is a powerful tool being used all around us. But how are museums taking advantage of AI? Lauren Styx looks at best practice for MuseumNext.


Published: 2019 | Resource type: article

Cr. Discover - Children's Story Centre

Family Arts Campaign

Can you tell our readers a bit about what you do?  The Family Arts Campaign is the UK’s largest audience development initiative and intends to engage more (and more diverse) families in arts, culture and creative opportunities.   Whether you’re a venue, company or artist, a theatre, a library, a gallery or museum the Family Arts Campaign can support ... Read more


Published: 2019 | Resource type: Article

Changing Cultures – transforming leadership in the arts, museums and libraries

This report was commissioned by Arts Council England to better understand the current landscape of leadership in the sector and to survey the support available for leaders to address these pressing challenges.


Published: 2018 | Resource type: Research

Arts & Heritage

Can you tell our readers a bit about what you do?   Arts&Heritage is a small but leading agency based in Northumberland that has worked nationally for over ten years to forge collaborations between contemporary artists and heritage organisations and museums. We support organisations to place contemporary art at the heart of their programming, and together we aim to bring fresh perspectives to heritage contexts for ... Read more


Published: 2019 | Resource type: Article

Using segmentation to find an audience for The Postal Museum

Morris Hargreaves McIntyre (MHM) take us through how they helped one of London’s newest cultural attractions, The Postal Museum, develop audiences for a new and untested concept.


Published: 2019 | Resource type: article

A pink Mammoth on a plinth being admired by several awe-inspired people

How can your museum better welcome families and young people who are blind and partially sighted?

This guide by Kids in Museums offers simple ideas to help overcome the hurdles faced by those with visual impairment in visiting museums and cultural heritage sites.


Published: 2019 | Resource type: Guide/tools

Flexible Family Tickets in Museums – commercial considerations

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.


Published: 2019 | Resource type: Research