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Two hands reach out to share a smart phone

Getting to know your audiences with Art Tickets

Merrin Kalinowski, Museum Marketing Relationship Manager at Art Fund explains the benefits of their free ticketing system, Art Tickets. Built by museums, for museums the platform includes functionality for time ticketing, online events, membership and donations.


Published: 2021 | Resource type: Article

Northumberland Museums sharing stories and learning

The digital edition of ‘bait time to celebrate’ in which stories and learning are shared from across the Museums Northumberland bait programme in South East Northumberland.


Published: 2021 | Resource type: Case studies

Two smiling children peek through a jagged hole they are cutting from a sheet of paperthey

Lockdown Learning: what do we take forward, what do we leave behind

How the Creative People and Places Museums Northumberland bait programme sustained creative connections during the 2020/21 lockdowns and the learning they are taking forward post pandemic.


Published: 2021 | Resource type: Case studies

Podcast: LGBTQ+ led museum tours

Dan Vo is the founder of the award-winning LGBTQ+ volunteer-led tours at the V&A. Dan discusses the history of these tours, the tour-guide training, the audiences, and the V&A academy course he currently leads. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts

A girl's hands holding a smart phone

Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts

Podcast: Engaging young audiences and working together

Dhikshana Turakhia Pering, Head of Engagement and Skills at Somerset House, Trustee Museums Association, Member of Museum Detox talks about engagement over learning, working together, and juggling family and professional life. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts

Podcast: Hannah Hethmon – podcasting for connection at Smithsonian

Lucy Jamieson, Head of Programme at the AMA talks to Podcast Producer, Hannah Hethmon, Better Lemon Creative Audio about using podcasts to connect with people’s stories. Including advice on planning, key tools and processes. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2021 | Resource type: Podcasts

Working with digitised collections — efficient workflows

In this fourth and final Digital Heritage Lab online workshop on digitising collections, Kevin Gosling from the Collections Trust explores how to create your online content as efficiently as possible, not least so that it can be re-used for other projects in the future. Kevin looks at Spectrum guidance on using collections and thinking about ... Read more


Published: 2021 | Resource type: Webinars and films

A cardboard placard, There is No Planet B.

Creating museum exhibitions to provoke meaningful behavioural change

Culture has always played a role in subversion, empowering activism and holding power to account. If museums want to be ‘of’ the communities they exist in, then they of course need to advocate for them. Morris Hargreaves McIntyre have identified six principles for museums to follow if they wish to incite meaningful social action in ... Read more


Published: 2021 | Resource type: Article

Reaching new audiences: British Museum Manga

The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.


Published: 2021 | Resource type: Case studies

Working with digitised collections — format options

Just as a physical exhibition might involve many different interpretive techniques, in this Digital Heritage Lab webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats ... Read more


Published: 2021 | Resource type: Webinars and films

Working with digitised collections — shaping stories

The key to digital storytelling is to forget the word ‘digital’. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust helps you think about the stories you might tell with your collections, and how to select, test and refine them so they really engage your target audiences. Kevin provides ideas on ... Read more


Published: 2021 | Resource type: Webinars and films

Working with digitised collections — the raw material

Digitised collections have many of the same management issues as physical collections, and need careful planning and rigorous documentation if you want to avoid getting in a muddle and have the information you need to create online content at your fingertips. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust looks ... Read more


Published: 2021 | Resource type: Webinars and films

Two women kneeling help dress a young girl standing up in Ancient Egyptian costume in a gallery at Bolton Museum.

Welcoming families to your venue

Kids in Museums shares their top tips on supporting your staff and volunteers to give a friendly welcome to family visitors.


Published: 2021 | Resource type: Guide/tools

Semaphore flags hanging from a string above a garden bench.

Playful Museums case study: PK Porthcurno

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Kay Dalton, Engagement Curator, shares how PK Porthcurno encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two warmly dressed toddlers wearing bobble hats play in a large container of sand. They are sat on the steps of a museum

Playful Museums case study: Poole Museum

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here the Learning team from Poole Museum share how Poole Museum encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

Two small children playing on the steps of a museum

Playful Museums case study: Collective, Edinburgh

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Katie Brennan, Producer (Learning), shares how Collective in Edinburgh encouraged safe play with their family visitors.


Published: 2021 | Resource type: Case studies

A toddler stands and lifts up a porthole window

Playful Museums case study: National Museum of the Royal Navy

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Elliott Bailey, Public Programming Manager, and Claire Hargreaves, Public Programming Producer, share how the National Museum of ... Read more


Published: 2021 | Resource type: Case studies

Two small girls crouched on the ground shining torches at two stones

Playful Museums case study: Compton Verney

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Emma Butchart, Learning and Diversity Manager, shares how Compton Verney encouraged safe play with its family visitors.


Published: 2021 | Resource type: Case studies

A small girl plays with lots of fun objects from an array of red cases

Playful Museums case study: Coventry Transport Museum

Kids in Museums supported 11 museums across the UK to trial new play ideas during October half term 2020 as part of their Play in Museums in a Socially Distanced World project with Charlotte Derry and PlayKX. Here Anja Keitel-Campsall, Learning Officer – Families, share how Coventry Transport Museum encouraged safe play with its family ... Read more


Published: 2021 | Resource type: Case studies