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An illustration of a robot face with the words: Tomorrow Zone

Podcast: Tomorrow Zone – Museums and AI

Dr Oonagh Murphy, Senior Lecturer in Digital Culture at Goldsmith’s University, shares her visionary insights about how Artificial Intelligence is shaping the future of storytelling in museums. A Museum of Truth & Lies podcast hosted by Yasmin Khan. 


Published: 2024 | Resource type: Podcasts

This image shows a screenshot of a website page for the London Museum. The page is divided into three sections, each featuring different exhibits or collections related to Black history and activism: 1. Left: "Stormzy: A Grime Change-Maker" - Shows an image of a Black man (presumably Stormzy) wearing a cap and speaking or singing. 2. Center: "Neil Kenlock's Photos of 1970s Black London" - Displays a black and white photograph of people marching with signs, including one that reads "BLACK PANTHER MOVEMENT". 3. Bottom: The text "RIGHTS & ACTIVISM" is prominently displayed. The layout suggests these are different exhibits or collections within the museum, all centered around themes of Black history, culture, and civil rights movements. An arrow at the top of the image points to the right, possibly indicating more content in that direction on the actual website.

How London Museum’s new website is using AI to power content relationships

London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the  journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.


Published: 2024 | Resource type: Case studies

A woman and a young boy work excitedly on a large piece of grey clay.

Toolkit: Museums, emotions and brand

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their visitors. An Art Fund resource.


Published: 2024 | Resource type: Guide/tools

Close-up of woman holding a small child on her lap. Both are looking excitedly into the distance.

Why museums should use emotional branding to grow their support

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – but there’s still a big opportunity to do more. Could we grow that 50% to 80% nationally?  To explore this opportunity, Art Fund, the charity that connects museums, people and arts, commissioned two major pieces ... Read more


Published: 2024 | Resource type: Research

Jervais Choo head and shoulders

Podcast: Future-proof the past – tech’s role in preserving culture

Explore how Jervais Choo, Deputy Director of Organisational Design and Innovation, National Heritage Board, Singapore and his work with digital artists and technologies like AI and VR is changing museum experiences. One of a series of podcasts with museum people by For Arts Sake.


Published: 2024 | Resource type: Podcasts

Guidance: Trans-inclusive culture

This vital guidance sets out an ethical framework to support museums, galleries, archives and heritage organisations to realise their potential to create trans-inclusive spaces that foster dignity, equity and belonging. Developed by the University of Leicester’s Research Centre for Museums and Galleries (RCMG).


Published: 2023 | Resource type: Guide/tools

A museum shop full of gifts.

Beyond the gift shop: how retail is opening up museums to the world

In an ever-changing cultural landscape and at a time where experience is vital, museums are discovering new and innovative ways to approach retail, including taking it beyond their four walls. Jeani Tamakloe, Project Coordinator at The Revels Office, takes us beyond the museum gift shop.


Published: 2023 | Resource type: Guide/tools

An orange with a smiley face drawn on and wearing a bobble hat.

Top five tips for communicating with families online

Based on regular consultation with families about what they want to see from museum and heritage sites Jocelyn Murdoch, Content and Communications Manager at Kids in Museums outlines top tips to communicate your offer. First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2023 | Resource type: Guide/tools

Pleasure, Connection and Purpose front cover (1)

How museums can leverage emotions to build greater public support

Commissioned by Art Fund and the Association of Independent Museums (AIM) this report identifies how emotions can drive public support for museums. It includes practical recommendations on creating a case for support and campaigns that resonate emotionally with the public.


Published: 2023 | Resource type: Research

Two piles of coins. Three are being taken off the larger pile between a thumb and a finger.

Survey: Seeking Certainty – impact of the cost of living crisis

A summary of the Association of Independent Museums (AIM) survey of its members on the impact of the cost of living crisis.


Published: 2023 | Resource type: Research

The back of a young boy as he looks downa busy museum walkway that has display cases on either side.

Supporting families during the cost of living crisis

Kids in Museums outline how you can create a generous and welcoming offer for all families, children and young people in the face of the rising cost of living. Aimed at those working in the museum sector but lots of advice that applies to many venues.


Published: 2023 | Resource type: Guide/tools

A silhouette of a head with rays of bright orange light radiating from it

Digital Impact in Museums and Galleries

A review of the barriers museums face in their digital work – from content production to building new websites, from setting up interactives to fundraising online. An Art Fund report with the Museums Association, One Further and Cultural Associates, Oxford.


Published: 2023 | Resource type: Research

National Museum Scotland exterior

National Museums Scotland: how we tell stories online

With hundreds of people and literally millions of objects, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.


Published: 2023 | Resource type: Case studies

Creatively minded at the museum front cover

Creatively minded at the museum

How can museums engage creatively with people with mental health problems? This report published by The Baring Foundation with the Museums Association features 16 museums who are taking the lead in this area.


Published: 2022 | Resource type: Case studies

Dr Domonique Bouchard

Podcast: How heritage can give communities a new voice

Dr Dominique Bouchard, Head of Learning and Interpretation at English Heritage shares insights from her fifteen years of experience leading public programming and exhibitions, and explores ideas of how museums and heritage can help communities tell their own stories.


Published: 2022 | Resource type: Podcasts

Anna Petrova

Podcast: Young people leading the way in museums

At 22 years old Anna Petrova is making a name for herself as the head of excursions at Odesa Fine Arts Museum, Ukraine. Anna shares her experiences working in ‘the pearl of the pearl’ of Ukraine and her hopes for the future.


Published: 2022 | Resource type: Podcasts

Lizzie Peabody

Podcast: Bringing the Smithsonian to life through storytelling

Lizzie Peabody is the producer and host of the Smithsonian’s flagship podcast Sidedoor. Lizzie talks us through her approach to reaching new audiences wherever they are.  One of a series of podcasts with museum people by For Arts Sake.


Published: 2022 | Resource type: Podcasts

A young girl withpigtails peers through a virtual reality headset

Marketing your museum to families

This is a straightforward, introductory guide for museum staff on how to promote your museum to families. Developed by Kids in Museums it covers all the basics with plenty of jump offs to further resources to find out more.


Published: 2022 | Resource type: Guide/tools

A young girl writes a messageof solidarity on a blackboard

How can your museum engage children, young people and families with LGBTQ+ heritage?

This guide by Kids in Museums is designed to support the work of museums to represent and include queer communities and engage children, young people and families with LGBTQ+ heritage.


Published: 2022 | Resource type: Guide/tools

A father holding his young child on his back point at a display.

Podcast: All inclusive – museum diversity and festival planning

Aisling Serrant, Community Engagement Manager at the Museum of London Docklands talks about her creative approach to making the museum a welcoming, inclusive, representative space for all. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts