This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.
Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.
Freelance writer Chloe Green explains how QR codes and the rise of ‘scan to give’ campaigns have given charities new, convenient ways to fundraise and promote their cause.
Research from the Chartered Institute of Fundraising’s Cultural Sector Network, RAISE: Arts, Culture & Heritage, The University of Sheffield’s Management School and the University of Kent highlights how arts and cultural fundraisers were impacted by and managed the Covid-19 pandemic in 2020.
Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.
When the second lockdown in England was announced and theatres had to close again, Opera North were determined not to let restrictions derail all their preparation and hard work for a second time. Ash Mann, Managing Director at Subtrakt reflects on the challenges this created and the lessons learnt.
Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how … Read more
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.
Storytelling is an essential part of all fundraising. You need to tell people why your cause is important, what differentiates it from others and what you need funding for. Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more