Podcast: Jen Chapman – launching a new membership scheme during a pandemic
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.
You might think a global pandemic that has forced your venue to close for months on end would be a terrible time to launch a membership scheme. Turns out it was quite the opposite.
This is the story of how Storyhouse developed and launched an innovative monthly subscription membership, transformed awareness of their charitable status and recruited over 3,000 members in the first five weeks.