Digital Heritage Lab

Telling your story effectively — the Case for Support

Telling your story effectively — the Case for Support

By Helen Jenkins


Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for a good Case for Support, gives examples of effective storytelling on digital platforms by other organisations and considers how to adapt messaging for different audiences.

This webinar recording is 41 minutes in length.

Resource type: Webinars and films | Published: 2021

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.