Video: Ensure your digital strategy doesn’t gather virtual dust

In this webinar, recorded at the Digital Heritage Hub launch event, Dr Stephen Dobson provides an overview of the Digital Leadership and Digital Planning themes. From this session, you will have a better understanding of how to navigate the resources within these themes and the relationships between each set of questions. Three questions from across the Digital Leadership and Digital Planning themes are explored in more detail providing a deeper understanding of why digital change can be a necessary disruption for your organisation, how your organisation can become more audience-led, and what you as a leader need to know about social media.

Photo by Ýlona María Rybka on Unsplash

Video: Ensure your digital strategy doesn’t gather virtual dust

Contents

  1. Introduction (00:00)
  2. Overview of Digital Leadership and Digital Planning themes (04:30)
  3. Why might digital change be a necessary disruption? (12:05)
  4. How can my organisation become more audience-led? (26:05)
  5. As a leader what do I need to know about social media? (35:10)

All the resources referred to in this presentation can be found on this website. This video is 46 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions.

Download transcript of English captions (Word file 60kb).



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Approaches for digital transformation

This guide focuses on three approaches to digital transformation and what they can mean for your heritage organisation. Case studies explore how other organisations have embraced digital transformation, their experiences and the strategic pathways they have taken to change how they engage with their audiences.

 

Video: Ensure your digital strategy doesn’t gather virtual dust ― panel discussion

This panel discussion led by Dr Stephen Dobson features Michael Turnpenny, Head of Museum Development Yorkshire, David Johnson, Director of Strategy and Programmes at Cause4, and Jordan Taylor-Bosanko, Learning and Outreach Officer at the Museum of Cardiff. The panel discusses the key issues facing heritage organisations, approaches to partnerships, and the challenges of digital access when reaching audiences and offers insights from their own experiences working in and with the heritage sector.

 
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Persuading your stakeholders of the value of digital change

Any kind of organisational change can be challenging. This guide provides a useful framework for understanding how to communicate with and involve staff and volunteers in addressing the need for digital change in heritage organisations.

 

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Digital strategy Heritage Managing change New technologies
Published: 2022
Resource type: Webinars and films


Creative Commons Licence Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: Ensure your digital strategy doesn’t gather virtual dust (2022) by Dr Stephen Dobson supported by The National Lottery Heritage Fund, licensed under CC BY 4.0




 
 


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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