This resource outlines an example of how technological innovation might offer more than a ‘better service’ and instead become a key part of how audiences visit and work with your organisation. Through conversation with Judith Winters, editor of the online-only journal Internet Archaeology, this resource illustrates how digital innovation may completely transform the traditional ways of doing things and as such requires us to think differently about our practice.

Your digital strategy should provide an overarching vision to guide the use of digital in the different areas of business within your organisation. Underneath this, you will need additional strategies relating to digital content and digital marketing. This guide explains their relationship and provides examples from other organisations on how these strategies have attracted wider and more diverse audiences.

This guide sets out some important considerations for when you are drafting your digital strategy. It explains some key actions required to ensure that your strategy meets your organisation’s objectives and delivers return on investment.

Ioan Marc Jones explores some of the key benefits to creating a digital content strategy, including gaining buy-in from employees, greater transparency, and a sense of consistency.

In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences. He explains how the different digital marketing channels ― website, email, social media ―can be used as part of your marketing and audience development activity. This webinar was recorded in April 2020 during the COVID-19 pandemic.

Edward Appleyard from Harewood House brings together all the key elements that you need to consider as you plan and develop your organisation’s digital engagement and marketing strategy. Edward explains what a digital engagement strategy is, why it is important and how it can help your organisation reach new and diverse audiences, particularly when your organisation has limited resources and budget.

Using templates to create your digital strategy will help you work through a set of diagnostic questions that indicates your organisation’s recommended priority areas along with relevant performance indicators to guide you through digital transformation.

Employing digital strategists to guide you through the unfamiliar landscape of developing a digital strategy can have its benefits. However, making the most of expertise within your organisation can often be as effective as bringing in outside assistance. This resource guides you through the initial steps of planning your digital strategy to help you identify where digital expertise may be of benefit.

Developing a digital strategy is an ongoing process and heritage organisations should strive to identify and implement improvements that will deliver continuous value. However, implementing a quick wins strategy will enable your organisation to achieve immediate results whilst setting the foundations for long-term digital transformation. This resource offers some ‘top tips’ on simple ways to get started.

Start planning your digital strategy by learning how to conduct a situational analysis and exploring the SWOT and PESTLE frameworks. This resource highlights the benefits of taking a structured approach and helps you identify suitable resources to assess your organisation’s digital readiness.

Chris Unitt talked to Sophie Heath, Director of the Museum of Royal Worcester about the positive impact digital has had on the museum over the past year during the Covid-19 pandemic.

The Richard Jefferies Museum is a small, community-run museum in Swindon, set in the old farmhouse where Victorian nature writer Richard Jefferies was born.  In this case study, Zahida Din speaks to Ann-Marie Scott, Chair of the Richard Jefferies Museum Trust, about the difference a digital engagement strategy has made to the museum.