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This guide focuses on three approaches to digital transformation and what they can mean for your heritage organisation. Case studies explore how other organisations have embraced digital transformation, their experiences and the strategic pathways they have taken to change how they engage with their audiences.
This panel discussion led by Dr Stephen Dobson features Michael Turnpenny, Head of Museum Development Yorkshire, David Johnson, Director of Strategy and Programmes at Cause4, and Jordan Taylor-Bosanko, Learning and Outreach Officer at the Museum of Cardiff. The panel discusses the key issues facing heritage organisations, approaches to partnerships, and the challenges of digital access when reaching audiences and offers insights from their own experiences working in and with the heritage sector.
Any kind of organisational change can be challenging. This guide provides a useful framework for understanding how to communicate with and involve staff and volunteers in addressing the need for digital change in heritage organisations.