English

Fideo: Sut i ddatblygu strategaeth rheol perthnasau cwsmeriaid (CRM) effeithiol

Mae CRM — rheoli perthnasau cwsmeriaid — yn ymwneud nid yn unig â defnyddio system CRM ond hefyd adeiladu a chreu perthnasau ystyrlon gyda'ch ymwelwyr a'ch cynulleidfaoedd. Yn y dosbarth meistr ar-lein yma, mae Helen Dunnett ac Edward Appleyard yn darparu mewnwelediad ymarferol i'r ffordd gall strategaeth CRM weithio i sefydliad treftadaeth bach i ganolig ei faint a'r effaith y gall ei chael ar gyrraedd ac ymgysylltiad y gynulleidfa.

Mae'r adnodd hwn ar gael yn Saesneg a Chymraeg
A pair of feet wearing white lace-up shoes stands on the edge of a large smiley face painted on the pavement. An arrow points to the smile.
Photo by Jacqueline Munguía on Unsplash


More help here



Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

Arts Marketing Association
Heritage Digital
University of Leeds logo
The Heritage Fund logo