Video: How to develop an effective customer relationship management (CRM) strategy

CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium-sized heritage organisation and the impact it can have on audience reach and engagement.

This resource is available in English and Welsh
A pair of feet wearing white lace-up shoes stands on the edge of a large smiley face painted on the pavement. An arrow points to the smile.
Photo by Jacqueline Munguía on Unsplash

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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