This masterclass is broken down into four recordings:
Session 1: What is CRM and how can it help your organisation?
This recording is 25 minutes in length.
Session 2: How to develop a CRM strategy
This recording is 48 minutes in length
Session 3: Getting the most out of your CRM system
This recording is 24 minutes in length.
Session 4: Embedding your CRM strategy across your organisation
This recording is 22 minutes in length.
This online masterclass was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to medium-sized heritage organisations in the UK and was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.
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In this step-by-step guide Helen Dunnett explains how your heritage organisation can create meaningful and deeper relationships with your visitors, customers and donors through the use of Customer Relationship Management (CRM).
This useful guide by Helen Dunnett explains the importance of data and the key things we need to know about collecting, storing and using it.
In this introduction to analytics, Trish Thomas looks at the ways in which you can use data from your website and social media channels to help you understand who your audience is so that you can market to them more effectively. Trish looks at analytic tools to help you understand which metrics you can use to help you understand your digital audience.