How do we address the under-representation of under 26 year olds in our audiences? The first article debunks 13 myths about youth arts attendance, including ‘Young people don’t have any money’ and suggests that efforts to attract ‘young people’ might be a waste of resources; the second and third articles describe successful schemes at the … Read more
Tyne & Wear Museums, a regional museum and art gallery service, used the Art Ambassadors Project as part of its approach to target 16–25 year olds. This case study details the background to Art Ambassadors, the scheme in practice, including meetings with youth workers, and its conclusion to take a flexible approach to meeting young … Read more
The How Much? Project was an audience development scheme aimed at developing new young theatre audiences in Sheffield. This research summary discusses the findings – the changes relating to price, product and promotion.
Children were put in charge of museums, galleries and heritage sites across the UK for a whole day in 2011. This report looks at how these cultural institutions attracted young people to take part, and what the participants – both children and museums – got out of it. It features six case studies, including Tyne … Read more
Following the success of the 2011 event, children were again put in charge of museums, galleries and heritage sites across the UK for a whole day in 2012. This report looks at how these cultural institutions attracted young people to take part, and what the participants – both children and museums – got out of … Read more
This factsheet explains how cultural institutions such as museums, galleries and heritage sites can locate and attract young people to take part in Kids in Museums Takeover Day. It is useful in general for cultural organisations who want to know where to find young people ahead of a special event.
The Kent Museums Youth Forum investigated whether young people across Kent were interested in the issues of sustainability and if so whether museums could play a role in addressing these issues. The project also set out to demonstrate how Youth Forums can be developed and how they can help to shape and develop museum policies. Two types of … Read more
This report on culture and learning comes out of an investigation and consultation across formal and informal learning, the arts and heritage. It is the outcome of a series of consultation seminars held in five cultural venues across England, and of interviews with groups of teachers from different parts of the country, plus written responses to a Demos Consultation Paper, Culture and Learning: Towards a New Agenda, written … Read more
International and national legislation supports the idea that young people should express their opinions to help shape the services that directly affect them. This toolkit gives guidance on how to set up and run youth forums in museums and suggests techniques to use to consult young people. It includes case studies of different types of … Read more
This non-arts case study demonstrates how to effectively engage the school leaver/young student market. It tells the story of how in 2012 MediaCom Edinburgh and Teesside University set about to increase student admissions in the face of double digit declines across the competitive set (post-1992 universities in the north of England). With Teesside University having … Read more