Youth participation: Slam Cymru
Learn how Literature Wales adapted an international initiative to engage young people in literature.
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AMA Conference 2015 Marketing Essentials Collection
This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.
A contemporary music concert for children
In this JAM article Malgorzata Zamorska evaluates the success of the concert Kwartludium in Wonderland in opening a door to contemporary music for children.
Policies for the people
The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England.The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. In this … Read more
Involving participants in fundraising
In this case study, Fabio Santos describes his involvement in the planning of The Complete Freedom of Truth (TCFT), an international youth arts project led by Opera Circus. This large-scale international participatory project is designed to use the arts to provide skills training, cultural and social awareness for young people enabling them to stage small, … Read more
Using fun days to engage with family audiences
As part of the Family Arts Festival 2013, the Lyric Hammersmith organised a Family Fun Day alongside its regular programming of half term shows for families. The aim was to celebrate the Lyric’s current family audience and offer them even more activities at the venue as well as reaching out to new families who may not be regular theatre attenders. This case … Read more
English National Ballet’s Dance into the Fairytale family workshops
As part of the English National Ballet’s My First Ballet: Coppélia tour in 2014, its Engagement Department ran a series of on-stage family dance workshops for children and parents to take part in together. Workshops were one hour long and took place between the morning and afternoon performances at each venue. This case study is part of a … Read more
A model for sustainable arts marketing in the education sector
Founded in 2002 the Windmill Theatre is a not-for-profit performing arts company based in Adelaide, Australia. This case study describes how Windmill’s award-winning Arts Community and Education Program reflects the company’s belief that capturing the imaginations of young people early in their development helps to establish a life-long love of the arts. Using educators to facilitate direct dialogue between artists and young … Read more
Cross border collaborative audience development project
This resource by Etre Associazione, a network of Italian performing arts companies, offers an outline of a cross border collaborative audience development project that is due to commence in 2015, involving theatre companies and audiences from Scotland, Catalonia, Flanders and Lombardy. The project will focus on developing a young audience (under 25) and will involve … Read more
Using cultural activities to engage children and young people during school holidays
This Australian case study outlines a school holiday arts and cultural programme providing sustained delivery of creative opportunities for children and young people in remote Indigenous communities.