Using fun days to engage with family audiences
As part of the Family Arts Festival 2013, the Lyric Hammersmith organised a Family Fun Day alongside its regular programming of half term shows for families. The aim was to celebrate the Lyric's current family audience and offer them even more activities at the venue as well as reaching out to new families who may not be regular theatre attenders. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.
- Offer a variety of activities for different age ranges
- Keep costs for families as low as possible
- Ensure your venue offers a family friendly environment
- Launch marketing for family events early to give families lots of time to plan
Resource type: Case studies | Published: 2014