Becoming a Dementia Friendly Arts Venue: A Practical Guide
This practical guide is designed to help arts venue managers and staff make the environment, facilities and programming of arts venues accessible to people with dementia.
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Visions for the future: Rebuilding the Everyman
Discover how the Everyman Theatre razed and rebuilt their much-loved venue into a RIBA-prize winning building, while maintaining and growing their audiences. This is a transcript of the closing keynote from the AMA conference 2013.
What do venues think makes effective copy for touring events?
In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.
Touring to rural venues
Orchestras Live is a national music charity that takes professional orchestras to rural venues to enable as many people as possible to experience live world class orchestral music. Each year they work with over 60 promoter partners, ranging from professionally run arts centres to voluntary music groups presenting music in community halls and churches. Based on Orchestras … Read more
What do venues need from touring companies?
In this five minute video, marketers and managers from five small scale arts centres in Ireland talk to Heather Maitland about what they need from touring companies.
Encouraging families to be more adventurous
A project in Newcastle/Gateshead to find out from families what makes them engage in the arts. They were asked to visit venues they would not normally go to and provide feedback. This resulted in the families developing confidence, becoming more ‘culturally mobile’ and recommending venues to other families.
Personalisation and the future of successful cultural leadership
Mixed Arts Venues (MAVs) have become increasingly visible in recent years presenting innovative programmes of independent film, digital and non digital arts, and running popular social spaces that serve local communities. A network of six MAV venues: Cornerhouse (Manchester), FACT (Liverpool), Watershed (Bristol), Broadway (Nottingham), Showroom (Sheffield) and Tyneside Cinema (Newcastle), was successfully awarded funding from the Cultural Leadership Programme to explore … Read more
Improving the visitor experience at cultural venues
Heather Walker draws on her work as a consultant for the Roundhouse to explore how cultural venues can improve visitor experience through a more unified approach to visitor and customer services.
Creating effective partnerships between touring companies and venues
Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional … Read more