Practical examples on how to make social and digital media work for you as effective communications tools, how to engage in new ways and measure your success. Find out how to integrate social and digital media use into your wider communications strategy, working out what works for you, what fits within your budget and staffing … Read more
This document evaluates the pilot audience development training programme delivered by AAM to a selection of museums, libraries and archives in the North West. The aim of the programme being to improve understanding of what is involved in strategic audience development, how to place it more centrally in the organisation and ensuring it’s effectiveness. The … Read more
This comprehensive guide for Australia Council for the Arts explains what a marketing strategy is, how it should interface with the rest of an organisation’s activities, and takes you through the do-it-yourself stages to creating one.
This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team … Read more
The New York Public Library (NYPL) describes how they achieved success with social media to reach new audiences and public engagement. Starting out with Twitter and Facebook, then developing a social media strategy which entailed setting SMART objectives(based on KPI’s), achieving internal ‘buy-in’, governance model (‘hub and spoke’), finding the ‘right’ member of staff for each social media platform (e.g. tweeting, … Read more
How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.