To develop a successful partnership with a corporate sponsor takes time, effort and planning. This factsheet identifies five steps that arts organisations should take, each step requiring a number of questions to be answered. By following each step you should be able to make a successful approach for sponsorship and develop a long-term relationship.
A case study about how a company manufacturing sewing machines started by sponsoring an exhibition and has since immersed itself in the creative environment. Staff involvement in the community has made them more confident in their own skills, seen to be more effective than traditional forms of corporate training.
Despite pockets of excellence, there are still huge opportunities for increased collaboration between marketing and development teams when it comes to delivering visionary, clever and results-driven sponsorship, both within the arts and cultural industries and businesses. In this article sponsorship consultant Marah Winn Moon discusses the ways in which marketing and development teams can work … Read more
This report is part of an on-going review of organisations who have received Arts Council England Catalyst funding to develop private sector fundraising. It aims to provide a benchmark for performance and to share learning so the wider arts community can learn from the experiences.
This report showcases a selection of the findings of an Impacts 08 research project, which assessed the strength of the business sector in Liverpool, Merseyside and the North West during the European Capital of Culture year. It presents evidence from a small piece of qualitative research into the experiences of businesses in Merseyside’s visitor attraction … Read more
A practical guide to making the most of entering into commercial partnerships with companies and the benefits that can bring such as the opportunity to raise funds and the ability better to understand the commercial sector. With tips on how to avoid risk and avoid failure in legal compliance, this document can help organisations to … Read more
We all know that running sponsored events can be a great way to raise money for your organisation, but did you know that you can increase the amount you raise by encouraging the people who sponsor to use their Gift Aid entitlement? This guide shows you just how easy that can be.
In a connected world, managing your corporate reputation and brand has become more complex. Several short case studies are used to illustrate approaches some organisations are taking – in particular how reputation impacts on our approaches to development and corporate sponsorship.