Public relations and the media – an introduction for arts and cultural marketers
A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.
Resources tagged with
How and why businesses in and around Manchester are using Twitter
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.
How to write a press release
Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships … Read more
How to write a press release
It’s often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.
How to develop media relations to increase coverage of your organisation
Build positive press relationships with help from this introductory guide that takes you through the key stages of a media relations campaign. From finding positive stories to researching media contacts and writing press releases, discover top tips for increasing coverage of your organisation.
Ten top press and PR tips for arts and cultural professionals
At an Arts Marketing Association (AMA) day conference in spring 2011, press and PR professionals from the cultural sector were brought together by for PR and the Changing Media – a summit on the changing role of press and PR in the arts. The day was crammed with ideas and conversation (well, they were PR people after all) and … Read more
Using pricing to optimise income and access
Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).