This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications. NHS Stockport wanted to increase the number of people accessing local smoking cessation services. A marketing initiative ‘lose the fags’ was launched that … Read more
Children were put in charge of museums, galleries and heritage sites across the UK for a whole day in 2011. This report looks at how these cultural institutions attracted young people to take part, and what the participants – both children and museums – got out of it. It features six case studies, including Tyne … Read more
Following the success of the 2011 event, children were again put in charge of museums, galleries and heritage sites across the UK for a whole day in 2012. This report looks at how these cultural institutions attracted young people to take part, and what the participants – both children and museums – got out of … Read more
This factsheet explains how cultural institutions such as museums, galleries and heritage sites can locate and attract young people to take part in Kids in Museums Takeover Day. It is useful in general for cultural organisations who want to know where to find young people ahead of a special event.
This guide explores how an organisation can translate their brand into employee behaviour. It answers two key questions: how does an organisation keep their brand promise and how can it develop an employer brand.
Heather Maitland explores what we know about the way people experience the arts and what we are learning from this …
Project managers on a long-term participatory arts project in Southend-on-Sea called Being Here learned the value of taking consultation seriously and the programme was turned around so that it fulfilled the needs of the participants rather than being a top-down tick-box exercise.
When an MP in the 1990s said that ‘the homeless are the people you step over when you come out of the opera house’, he inadvertently conceived the idea for a new charity. Streetwise Opera began as a direct result of this comment – a charity that uses music as a tool to support homeless people and help them make positive changes to their … Read more
Engaging ordinary people into meaningful dialogue with culture is quite a challenge. Changing attitudes, removing barriers and developing significant cultural links demand time, money and commitment. Ros Fry advocates strong partnerships and face-to-face dialogue as the key.
Given that we know why people engage with the arts, John Holden discusses how arts organisations can actually increase public engagement in the arts. In the context of positive shifts in policy and changes in the way we judge and measure the quality of the arts, he looks at the need for greater collaboration and … Read more