Dynamic pricing – tools, tactics, strategy
David Wakeman hosts a popular podcast, The Business of Fun. In this episode he interviews the founder of Vatic, Sean Kelly and gets down to the nitty-gritty of dynamic pricing.
Resources tagged with
10 ways to make your dynamic pricing targets work harder
The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) takes us through his top 10 tips to make your pricing targets work effectively.
Value proposition in the performing arts
The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) looks at how we can use dynamic pricing to better understand our audiences.
How ‘airline pricing’ can help sales soar
BakerRichards take us through what arts managers can learn from the best of what airlines are doing with top tips on dynamic pricing.
Flexible Family Tickets in Museums – commercial considerations
A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.
AIM Success Guide: successfully setting admissions policy and pricing
If you are currently charging and considering making the switch to free admissions – or vice versa – this guide will support you to make informed decisions. It provides examples and case studies from museums that responded to the AIM survey on admissions and pricing.
Top tips for community venues organising a cultural event
East Durham Creates and ARC Stockton share top tips on funding, pricing, social media and food health and safety.
Pricing family events: guidance for arts organisations
This practical guide, by Baker Richards for the Family Arts Campaign, offers a framework for making pricing decisions for arts activities or events. Discover case studies, hints and tips.
Pay What You Decide – A Toolkit
Explore the practicalities of setting up a Pay What You Decide pricing strategy. ARC Stockton’s handy toolkit features results from their trial and advice on everything from box office setup to gift aid and donations.
The Orchestra Business Model – that’s no way to run a business!
A survey in 2013 by the Association of British Orchestras (ABO) of its members revealed a paradox that while audiences increased by 16% between 2009/10 and 2012/13, earned incomed declined by 11% in real terms. In this article, Mark Pemberton, Director of the ABO, considers whether there is a genuinely new “business model” that could be the salvation of … Read more