Do you feel like you’re sending your press releases out into the void? Helen Nugent, former Times journalist and founding editor of cultural website Northern Soul, shares her secrets for building a more fruitful relationship with your local arts journalist.
Arts organisations located outside of London struggle to get their fair share of national press even before the news industry entered crisis mode. Now the latest round of belt tightening has seen travel budgets slashed and editorial cuts across the board. Don’t despair, says seasoned arts PR Catharine Braithwaite. With the right approach and some … Read more
A depth of knowledge and a genuine passion is essential for an informed review. This article discusses the relationship between theatres and arts critics in the regions from the reviewer’s perspective. It discusses the devaluing of star ratings to reviews and the role of the critic to enlighten, educate and entertain readers, whilst allowing them … Read more
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more
A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.
This guide offers a broad introduction to arts marketing, with the aim of supporting any organisation or artist working in the arts.
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.
In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million … Read more
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more
Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships … Read more