This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you’ve worked through the different stages you’ll have the beginnings of a digital marketing plan in place.
This comprehensive access toolkit from the Independent Street Arts Network sets the context for of policy around access for all and the laws around access. It covers every aspect from actions before the event, to working with deaf and disabled performers, marketing, volunteers, to managing the event itself and reviewing and evaluating the event afterwards.
As social media advances it’s increasingly important to understand how to maximise your online efforts. This article presents a practical five-step process for establishing an effective social media presence. Through practical case study examples, techniques and tools, the author shares how culture can be brought into the homes and lives of your potential audience.
Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.
Find out how to build long term marketing plans for your organisation that can deliver real impact, asking the relevant questions like ‘where are we heading’, ‘what’s our vision’, and using Aristotle’s Three Pillars of Rhetoric as the starting blocks that enable you to gain the support of your colleagues. Find guidance on how to … Read more
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.