CultureHive > Article > A five step process for creating a social media plan
11th April 2013 Sara Lock

A five step process for creating a social media plan

By: Jim Richardson

As social media advances it’s increasingly important to understand how to maximise your online efforts. This article presents a practical five-step process for establishing an effective social media presence. Through practical case study examples, techniques and tools, the author shares how culture can be brought into the homes and lives of your potential audience.


The explosion in social media has created a socio-cultural shift; the way that people act is changing and expectations are also changing. If they go to Twitter or eBay and then visit be impressed. They want to engage with creative organisations to co-create content, to be critics and to cut up and remix the arts.

The five steps are:
1. Stop, look and listen
2. Goals
3. Prepare
4. Launch
5. Monitor

| Published:2013

Smart tags: social media strategy strategy social media plan

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