If arts and cultural organisations want to secure long-term, sustainable funding from corporations their fundraisers need to be empowered to negotiate and build partnerships – we know how companies can meet our needs, but we rarely find out how we can meet their needs. In this guide Sarah Winchester spoke to Beth Upton from Money Tree Fundraising … Read more
In this how-to guide you will explore key tips on building valuable relationships with corporate sponsors.
Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those based in disadvantaged areas of the city, to attend their Christmas production.
Discover what happened when Netherlands’ leading cultural organisations decide to unite forces and launch an international fundraising scheme as a collective.
Learn the basics of writing partnership agreements with this fundraising fact sheet, which provides guidance and a sample agreement to illustrate what your agreement should cover.
Increasingly, cultural organisations and commercial sponsors are evaluating the impact of their partnerships – the return on investment. This factsheet explains the indicators – the outputs, outcomes and impacts that can be measured and evaluated during the life of a sponsorship partnership. It includes four case studies in different sectors of the arts.
Arts & Business has developed a framework to measure the benefits of arts-business partnerships. Two case studies demonstrate how the framework measures inputs, outputs and community and business impacts.
The arts have a broader role to play in business in areas such as corporate creativity and human resource strategy. This research charts the development of the relationship between business and the arts examines and proposes new possibilities for how the arts and business might work together.
Corporate social responsibility (CSR) is about how business takes account of its economic, social and environmental impacts in the way it operates. These guidelines explain the background to CSR, what it means in practice and how arts organisations can use its frameworks to initiate and develop partnerships with business.
The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report’s recommendations include improving evaluation methods and impact measurement.