Corporate social responsibility (CSR) is about how business takes account of its economic, social and environmental impacts in the way it operates. These guidelines explain the background to CSR, what it means in practice and how arts organisations can use its frameworks to initiate and develop partnerships with business.
Corporate community investment is not the same as sponsorship – the company is not doing it for a specified outcome. It will, however, have certain expectations about what it hopes to gain from any form of community support. Potential benefits include:
- Raised profile with key audiences, which could include anyone from the local community to MP and ministers.
- Improved reputation through recognition of the company acting in a responsible way towards local communities and causes.
- Improved employed morale by providing opportunities to get involved in things that "make a difference'.
- Active demonstration of corporate values and commitments.