Creative Festive Corporate Fundraising

Creative Festive Corporate Fundraising

By Emma Goad


Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those  based in disadvantaged areas of the city, to attend their Christmas production.

Having recognised the difficulty that schools were having with attending the Christmas production in 2012, we knew we needed to help to support the schools but also safeguard our audience figures and projected income for the company’s annual flagship production. As a reactionary activity, we created the Schools Appeal.

Resource type: Case studies | Published: 2015