As a marketer, you can play a strategic part in moving your organisation forward no matter what your job role. This article explains how to step up, influence your organisation and community through ‘ROAR’: by being reflective, open, adaptive and responsible. You’ll find practical tips for increasing organisational resilience whilst remaining true to purpose. … Read more
What challenges do arts organisations face as a result of changes in the economy? This article looks at how organisations can transform to cope with change and become resilient, while focusing on long-term social and cultural goals.
A dialogue between experienced arts professionals about how organisational culture, structure, governance and systems can be looked at to maximise audience engagement.
The former Director General of the National Trust explains how she took the Trust from an inward-looking, traditional membership organisation to being a highly engaged one, encouraging its members to connect and participate on many different levels.
How to develop an organisation that is artistically-led and audience focused. Jodi Myers explains the importance of dialogue between the marketing and programming departments in arts organisations, seeing this as the key to developing ‘the audience for the art, and the art for the audience’.
Transcript of a keynote presentation on leadership and eliminating your own biases.