Organisational culture and engaging audiences
A dialogue between experienced arts professionals about how organisational culture, structure, governance and systems can be looked at to maximise audience engagement.
This is a participatory session. When I was planning this session, I gave myself a working title ‘More than rearranging the deck chairs on the Titanic’. The intention was to illustrate that what we need to achieve in our organisations and those we work with is a slight shift in emphasis. I want you to shake the hand of the person sitting next to you with your left hand, not your right.
It feels slightly odd, doesn’t it? The other thing I’m going to ask you to do is to intertwine your fingers the way you normally do it, and then do it the other way. A lot of us would report that that feels slightly unnatural, slightly difficult. What I am trying to illustrate is that what we as practitioners, marketers, managers, need to do is just to think slightly differently. We don’t need to undergo a radical shift; in most cases, it is about a slight change in emphasis to make the audience absolutely central to what we’re doing.