AIM Hallmarks of Prospering Museums
A framework that brings together the key characteristics of best practice and describes the set of behaviours that make heritage organisations prosper and thrive.
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Black Country Living Museum – Business Model Case Study
Discover how Black Country Living Museum’s determination to offer compelling and educational experiences drives innovation.
Western Australian Museum – Business Model Case Study
A case study exploring the business model of Western Australian Museum, as it moves into the delivery phase of the largest museum building project in the Southern Hemisphere.
Ironbridge Gorge Museum Trust – Business Model Case Study
Discover how Ironbridge Gorge Museum Trust is future proofing the story of the Industrial Revolution by trying new things, being flexible and taking calculated risks.
Santa Cruz Museum of Art & History – Business Model Case Study
A case study exploring how Santa Cruz Museum of Art & History transformed its business model in response to a crisis.
Future Proof Museums Notebook
A sample toolkit from the AMA’s Future Proof Museums programme designed to help museums explore how they will change, adapt, influence and remain relevant in an ever-changing world.
Telephone fundraising in the arts
In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.
In praise of projects: funding an independent museum
The Thorney Society, a community charity in the village of Thorney just outside Peterborough, has run the independent Thorney Museum since 1987. Housed in a converted Victorian building, it is open to the public during the Summer. In 2013, the Thorney Society approached the Heritage Lottery Fund (HLF) East of England for funding to develop resources for people … Read more
Walrus on the move
Discover how an integrated marketing campaign can minimise disruption – and maximise positive coverage – when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum’s campaign around the missing exhibit raised awareness of … Read more
Bringing audiences and curators together via Twitter 'salons'
After participating in an international ‘ask a curator’ Twitter event, with only a so/so response, the museum realised that a more dedicated and strategic approach to social media activity was needed. The launch of #музейнаягостиная (#museumsalon) has since been hugely successful and in this case study Anna shares what they’ve learned so far.