In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.
The results of this effort were outstanding. The phone portion of the campaign brought in pledges of over $1,500,000.
In the part of the campaign to those with greater assumed capacity to give, the results were particularly exciting. In this part of the campaign alone, from speaking to fewer than 300 people we raised pledges of over $100,000, with eight people pledging $10,000 each.