Using segmentation to find an audience for The Postal Museum
Morris Hargreaves McIntyre (MHM) take us through how they helped one of London’s newest cultural attractions, The Postal Museum, develop audiences for a new and untested concept.
Resources tagged with
How can your museum better welcome families and young people who are blind and partially sighted?
This guide by Kids in Museums offers simple ideas to help overcome the hurdles faced by those with visual impairment in visiting museums and cultural heritage sites.
Flexible Family Tickets in Museums – commercial considerations
A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.
Welsh museums and The Wellbeing of Future Generations Act
This report by The Happy Museum published in September 2018, Welsh museums and The Wellbeing of Future Generations, shines a light on the myriad ways in which six Welsh museums are responding to the goals of the Act.
Museums Audience Report 2018
What Audience Finder says about audiences for Museums. One of a series of reports by The Audience Agency.
The Ultimate Guide to Partnerships between Museums and Brands
Cuseum take a comprehensive look back at the unique and creative partnerships that museums and brands have forged over the years.
Video Live Streams as an Engagement Tool for Museums
Cuseum take a look at video live streams as an engagement tool for museums.
Cuseum: Results from Augmented Reality Museum Visitor Impact Study
To measure the public’s interest in new ways to access content at museums, Cuseum conducted an on-site survey. The objective of the study was to evaluate the impact that new forms of mobile technology, such as augmented reality, have on the visitor’s experience.
State of Museum Access 2018: does your museum website welcome and inform disabled visitors?
A report by VocalEyes, in collaboration with Stagetext and Autism in Museums on the State of Museum Access 2018. A major barrier to disabled people visiting museums is the lack of advance information. Museum websites are key tools for providing visitor access information, and the absence of this contributes to the ‘disability engagement gap’; where people with a disability are … Read more
Marketing the unknown: a case study on the campaign for the BP exhibition Scythians: warriors of ancient Siberia at the British Museum
How do you get people to engage with something that they have never heard about? Ella Lewis-Collins, Senior Marketing Manager: Campaigns, British Museum takes us through the campaign for the BP exhibition Scythians: warriors of ancient Siberia including key takeaways on what to do to attract audiences to unfamiliar work.