Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?
How Festivals Edinburgh are working with audiences, the media, digital developers and other key partners to drive product innovation and audience development. This involves an innovative approach to deepening engagement by enriching the experience for audiences while exploring the the organisation’s future landscape.
Based around a case study of Theatre Passe Muraille, Canada’s oldest new work theatre, this explores what ‘audience engagement’ really is – should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.
A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer – push vs pull marketing.
Report from a 2004 AMA day event focusing on innovation.