To Boldly Go: Sharing innovation and best practice

To Boldly Go: Sharing innovation and best practice


Report from a 2004 AMA day event focusing on innovation.

To Boldly Go... was an AMA day event that focused on innovation.

It included six presentations, a number of which were given by AMA members who have undertaken interesting and innovative work. There was also a presentation of recent research undertaken by MORI on behalf of London Calling (the sponsors of the event) and practical insights into the world of cultural tourism.

The day concluded with a keynote presentation from the commercial sector on how to use innovation to achieve business objectives.

Overall, the day offered a wealth of inspiration and ideas to take back to the workplace.

  • Cultural tourism – a growth market
  • Changing attitudes towards cultural diversity
  • Sold on bold - Making word-of-mouth marketing really work
  • Small things bright and beautiful – Innovation through collaboration
  • Using ticketing to create new and more loyal audiences
  • Research findings on marketing in creative industries


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Resource type: | Published: 2012