How social media is changing behaviour

How social media is changing behaviour

By Will McInnes


Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

If ‘experience is the new marketing’, you guys are in the
business of experiences. We work with boring technology providers and banks who are
looking for ways of making their experiences interesting, but you have such great content
matter to work with.

As marketers we need to move on from the idea that marketing is ‘the last mile’. There are
bigger more exciting opportunities for us.
Can we reconsider ourselves as story teller, facilitator, curator, community manager or
fire starter?

Resource type: | Published: 2013