CultureHive > Article > The changing role of the marketer
2nd November 2012 Sara Lock

The changing role of the marketer

By: Anna Rafferty

A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer – push vs pull marketing.

There is a list of golden rules for Penguin’s digital marketing, all focusing on engagement and therefore ‘pull’ rather than broadcast or ‘push’ marketing. These are constantly changing – due to technical or cultural trends – they flex and shift all the time and are tested regularly to make sure they are still relevant.

| Published:2012

Smart tags: visitors partnership innovation Flickr engage engagement digital campaign apps

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