AMA Conference 2020

The changing role of the marketer

The changing role of the marketer

By Anna Rafferty

SUMMARY

A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer - push vs pull marketing.

There is a list of golden rules for Penguin’s digital marketing, all focusing on engagement and therefore ‘pull’ rather than broadcast or ‘push’ marketing. These are constantly changing – due to technical or cultural trends – they flex and shift all the time and are tested regularly to make sure they are still relevant.

Resource type: | Published: 2012