The Heritage Tourism Programme was hosted by Culture Northwest on behalf of the Northwest Regional Development Agency and English Heritage. This is an evaluation of the project at the end of its three year term which identifies its outputs and outcomes, demonstrates whether measures of success have been met, and makes recommendations for the future. In … Read more
This advocacy material demonstrates the impact of heritage on cultural tourism in the northwest of England. You’ll find key statistics including economic impact, demographics of cultural tourists, and how heritage impacts on the length of stay.
Museums are now playing a role in community development and are increasingly becoming a catalyst for regeneration. They have become places that bring together different community groups, develop skills and address social issues. Somewhere the community can have a voice through collections relevant to them. This document brings together research from the likes of Morris … Read more
This article provides an overview of how Museums play a crucial role in the success of UK tourism by attracting millions of international and domestic visitors. The figures bring together key data from multiple sources such as the Association of Leading Visitor Attractions, Visit Britain, Deloitte and the Heritage Lottery Fund.
This investigation for English Heritage looked at what factors, such as health or access to transport, affect whether people are likely or not likely to visit heritage sites. Arts marketers and people looking to engage visitors with culture, especially outside urban locations, will learn which are the main motivating or limiting factors, including lack of … Read more
These guidelines from the Heritage Lottery Fund explain what audience development is, why it is important to them, and why arts and cultural organisations and the people marketing and fundraising for them should take full account of the HLF’s priorities on audience development. The Guidelines then cover topics such as who takes part and who … Read more
CultureNorthwest present a research summary containing statistics on the impact of heritage tourism in the North West. Provides details that are useful for benchmarking and reporting, and includes figures on investment and funding, staff, visitor spend, reasons for visiting and provision. Includes data from Mintel Days OutLeisure Intelligence, North West Reion STEAM Report and NWDA Visitor … Read more