Digital Lab. Byard Art. Experimenting with paid promotion.
The second blog by Francesca Ramsay, Assistant Manager at Byard Art as part of her Fellowship at AMA Digital Lab.
Resources tagged with
Going social (training video)
This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.
Understanding Facebook Insights
This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.
Planning for social media during holiday seasons
First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.
An Arts Audiences Google Mentoring Report – Chester Beatty Library
Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership … Read more
A guide to fundraising via social media
Facebook, Twitter, YouTube, the mobile internet and online giving markets are all examined in this short guide on how to use social media for fundraising purposes. Facts, figures and features are shown in table format, together with points on why an arts organisation should get involved. Some digital fundraising examples are also provided.
Using film to promote the magic of libraries
Time To Read – a partnership of people working in 22 library authorities in North West England – shares its experience of commissioning a video to promote reading and libraries.
The V&A Channel: making and sharing short films
In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities. The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum’s V&A magazine … Read more
Manchester Literature Festival’s 2013 digital marketing campaign
The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and … Read more
Using social media to market library services
Since 2008 Manchester Library and Information Service has used social media including blogging, sharing photos/videos, tweets and Facebook to promote resources and activities and reach new audiences. Written by Sue Lawson from Manchester Library, with contributions from Linsey Parkinson (Heald), writer and marketing consultant, this case study describes how social media has helped Manchester Libraries to … Read more