First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.
1st - Plan content
If you do not already have it - set up a publishing schedule. This is linked to the organisation's overall communications plan. Note from day to day, what will be published in the channels. Leave gaps for spontaneous dialogue. To actually have a detailed list of posts continuously provides security for the temporary staff that has to
help out. It also provides a guarantee that important events and activities are not forgotten in communication.