Resources tagged with



hundreds of locks some with messages on.

Let’s talk Loyalty Toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

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The Power of Storytelling

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the … Read more

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Successfully engage with international audiences

1. The benefits of extending the reach of your heritage organisation There are a number of benefits to extending the reach of your organisation and engaging different audiences. These can include: Financial benefits (e.g. increased fundraising opportunities and ticket sales) Encouragement of knowledge exchange (e.g. exploring wider international approaches and innovative ways of doing things) … Read more

A smiling audience watch an outdoor dance performance

Creative People and Places: Creating the Environment

This report draws on research conducted with the Creative People and Places (CPP) programme between June and November 2018. It explores the idea of cultural ecology, and the cultural eco-systems within CPP locations. By examining the local environments of which CPP Places are a part, it offers new ways to understand what place-based cultural programmes, … Read more

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Managing volunteers with digital tools

1. Introduction In this resource, our expert Stephen Dobson from the University of Leeds, explores the digital tools which may be helpful in the volunteer management process. Volunteers are of immense importance to the heritage sector.  A 2020 study carried out by the Heritage Volunteering Group found that 45% of heritage organisations relied on volunteers … Read more

A group of people stand across the road in the sun. Two are on horseback.

How to re-imagine our towns alongside our audiences

When the majority of arts programming was happening online amidst the pandemic, Heart of Glass made a statement to their communities: we’re still here, still believe in making art with local communities and want to champion art in unexpected places. Follow their story as they work with local residents in Parr, St Helens to change … Read more