How online events can increase audience engagement and donations

This case study is based on an original conversation with Celia Gilbert from The Rose Playhouse as part of the Digital Heritage Lab. Cause4’s Rebecca Ward caught up with Celia to talk about how the success of their online engagement during the pandemic has impacted their digital fundraising plans.

 

A cutaway illustration of the original Rose Theatre.
The reconstituted cutaway view of the first Rose. Image courtesy of The Rose Theatre Trust.


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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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