AMA Conference 2020

Let’s talk Loyalty Toolkit

Let’s talk Loyalty Toolkit

By thrive

SUMMARY

In this toolkit, thrive, NI's audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.

The arts sector has a loyalty problem.

Retention is a hot topic in all manner of sectors but in the arts sector, it’s a big issue. Only 30% of household bookers returned from the previous year in the financial year of 2019/20. Retaining audiences rather than constantly working to attract new ones, makes sense both for staff capacity and financial reasons. Rather than feel defeated by this, consider how big an opportunity this can be for your organisation. If you put together a solid loyalty strategy and have a plan for how to approach these members of your audiences, you will start making strides in the right direction.

In this toolkit, we’ll look at how to :

  • evaluate loyalty,
  • gather data on your audience’s loyalty and
  • rate your own loyalty score.

Download the toolkit (PDF 990 KB)


Related toolkit and template

Getting to know new audiences in-person

Improve your loyalty score: the Loyalty Spider Chart

 

 

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Data Loyalty Toolkit
Resource type: Guide/tools | Published: 2022