Resources tagged with



Audience research – Identifying the pearls

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Guide to discovering what data is important to your organisation, and why visitor information is so important.  This resource is particularly relevant to visual arts and non-ticketed organisations or anyone wanting to carry out qualitative research such … Read more

Social marketing revolution

A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution.

AMA Symposium 2003 – Recommendations

A set of recommendations emerging from the AMA Symposium 2003.  The event was titled ‘The Whole Picture’ and aimed to bring together 90 senior arts professionals for an intense 24-hour discussion-led event looking at audience behaviours and how we are measuring them.