AMA Conference 2020

AMA Symposium 2003 – Recommendations

AMA Symposium 2003 – Recommendations

By Ivan Wadeson

SUMMARY

A set of recommendations emerging from the AMA Symposium 2003.  The event was titled 'The Whole Picture' and aimed to bring together 90 senior arts professionals for an intense 24-hour discussion-led event looking at audience behaviours and how we are measuring them.

The Symposium produced a series of recommendations, which fall into four broad categories:

  • Data
  • Skills, Training & Tools
  • Advocacy
  • Evaluation and New Qualitative Methodologies
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Behaviour Data Evaluation
Resource type: | Published: 2012