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CultureHive > Guide/Toolkit > Audience research – Identifying the pearls
8th November 2012 Sara Lock

Audience research – Identifying the pearls

By: Beth Aplin


February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible

Guide to discovering what data is important to your organisation, and why visitor information is so important.  This resource is particularly relevant to visual arts and non-ticketed organisations or anyone wanting to carry out qualitative research such as focus groups or visitor observation to better understand visitor behaviour.

Guide to discovering what data is important to your organisation, and why visitor information is so important.

  • Why should you do visitor research?
  • Working out what you really need to know
  • What do I know already?
  • Setting yourself up to succeed – getting the rest of the organisation on board

Ideas include

  • Visitor comment cards
  • Self-completion questionnaires
  • Face-to-face questionnaires
  • In-house managed focus groups
  • Visitor observation
  • Self-completion surveys distributed widely
  • Externally-managed large-scale questionnaires
  • Externally-managed large-scale focus groups

 

| Published:2012

Smart tags: audience research feedback visitor observation survey self completion research qualitative focus groups data behaviour

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