This report gathers the findings from a number of initiatives by arts organisations around the North West to develop new audiences among specific low engagement groups, including disabled people, culturally diverse groups and young people. There is also a toolkit to help arts marketers and audience development and engagement staff carry on such work themselves.
Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors. This report outlines some of the key evaluation findings surrounding that work.
Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical … Read more
In the cultural sector, working with international artists and culturally diverse communities has become second nature. This article outlines the value and contribution of Diaspora communities, obstacles for engagement – including stereotypes across all sectors, and how we can better understand these communities. You’ll find a series of recommendations including implementing two-way communication, creating a balance … Read more
This report provides an overview of the learning points from the Enabling Cultural Diversity – Lancashire project. This initiative sought to develop and pilot relevant audience development activity with culturally diverse communities in Blackburn, Preston and East Lancashire. The objectives included auditing the culturally diverse arts activity in the area, creating information resources such as lists and … Read more
Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some … Read more