Ideas Test: theatre for young people, by young people
A Creative People and Places case study for AMAculturehive. Ideas Test takes us through how they worked collaboratively to co-create theatre that prioritised young people’s voices.
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Sharing learning: Fostering good working relationships with audiences and collaborators – Back To Ours
In this learning case study Louise Yates from Back to Ours shares her experience of delivering a large-scale production for the community, by the community. She explains how dialogue, engagement and listening to local audiences became key.
OF/BY/FOR ALL: Tullie House Museum and Art Gallery
The AMA is backing the OF/BY/FOR ALL change network and following its progress through a range of blogs, case studies and videos. Our series includes a number of Q&A sessions with participant organisations who are furthering their mission to become OF, BY and FOR their communities.
How to…co-create an exhibition with your community
A step-by-step toolkit written by Lauren Benetua, Nina Simon and Stacie Marie Garcia. Published by Santa Cruz Museum of Art and History.
Co-creation: Brave new world or emperor’s new clothes?
This concise article explores the topic of co-creation – working together with an audience to create new work – and provides some helpful do’s and don’ts. How can we make co-creation work well, and is it an opportunity to engage less frequent arts attenders?
Questions & Dancers: Making new work for young people
The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study … Read more
How mobile can reach out to a non-traditional arts audience
Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate’s collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile … Read more
New methods of working and engagement
This seminar asked how should a contemporary arts organisation work with audiences, artists and curators in this early part of the 21st Century at a time when the boundaries between consumer and producer are becoming increasingly blurred, in a world of infinite communication possibilities, where people are increasingly collaborating to create and innovate, where many artists are working with the grain of these changes, where … Read more
Creating campaigns with your audiences and visitors
A practical toolkit for devising, creating, co-creating, delivering and managing integrated marketing campaigns to develop awareness, interest and engagement from different audiences. Learn how arts marketers can move from simply telling audiences about events, to demonstrating the value they will get from them, and involving them as active participants. With case studies and exercises to … Read more
Co-creating campaigns with customers
New ways of working with visitors and audiences can help develop new, more engaging marketing ideas and solutions. Using the examples of arts ambassadors, idea generation groups and co-creation, this resource explores how arts marketers can think about their cultural marketing campaigns in a fresh way by bringing the audience on to the team.