‘All Our Futures’, the government report into creative and cultural education, put forward a case for more integrated arts activities in schools. In this keynote speech we are urged to change our conceptions of ‘culture’ and ‘art’ – as the arts is often regarded as a remote and separate activity, something that exists outside the … Read more
The CBSO launched a Cultural Ambassadors scheme to persuade committed audience members to attract new audience members by using pyramid selling, personal contacts and peer-to-peer selling. This report details the objectives, the planning and running of the scheme and the results and lessons learnt.
Since 2000 the use of the social web has increased very rapidly in cultural heritage organisations. This report summarises the barriers which have been identified in exploiting its potential and then focuses on the opportunities for social networking and community participation online. It includes examples of how the web can be used to provide or … Read more
Javier Stanziola presents an analysis of research carried out on library use, including demographics and reasons for use as well as recommendations for the future
Jerry Yoshitomi explores what makes a museum or gallery experience meaningful and how innovation and new practices are needed if we are to break down barriers, deepen the visitor experience and attract a new generation of visitors.
Explore Welsh National Opera’s approaches to reaching new audiences and delve into the evaluation of Classic FM-supported concerts in this presentation by Lucy Shorrocks and Giles Pearman.
This article includes two case studies from Tyne & Wear Museums and macrobert. Each author looks at how they made integral changes to their organisation in order to develop new and diverse audiences. From improving the overall visitor experience through to developing venue brands; and setting up youth panels through to developing a children’s charter, … Read more
The purpose of the New Audiences programme was to encourage as many people as possible to participate in and benefit from the arts in England. The programme ran between 1998 and 2003 with a total budget of £20 million. The aims of the programme included tackling barriers preventing arts attendance, increasing the range and number of people participating … Read more
Discover the success stories of the ‘Not for the Likes of You’ initiative, as ten organisations share how they changed their overall positioning and messaging to remove barriers to attendance and participation.
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more