How to… develop audience personas
This guide and template created by Thrive will help you identify your ideal audiences.
Resources tagged with
Not for the Likes of You – Part 2 (training video)
This training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.
Urban Playground: involving audiences
The Urban Playground Team share their experience of involving audiences in the creative process and building positive relationships with funders.
A contemporary music concert for children
In this JAM article Malgorzata Zamorska evaluates the success of the concert Kwartludium in Wonderland in opening a door to contemporary music for children.
Producing an audience-focused festival
Luoghi Comuni 2014 – “Play with us” was the sixth edition of a festival organised each year by Etre Associazione (a network of Italian performing arts companies). The 2014 festival took place in Mantova. Participating companies were given the remit of producing (or adapting) theatre that would bring performers closer to their audience to create … Read more
Innovate, motivate and captivate audiences
This guide was developed by the US nonprofit National Arts Marketing Project – a programme of Americans for the Arts, and is full of innovative case studies and fresh, bold ideas to boost audience development and revenue. Inviting naked cyclists into a museum to find new audiences? Bringing art to the local laundromat to promote … Read more
Using Culture Segments to understand the New Zealand arts, culture and heritage audiences
This research undertaken in 2011 by Morris Hargreaves McIntyre on behalf of Creative New Zealand, uses two sector specific products Audience Atlas and Culture Segments to identify and understand arts, culture and heritage audiences in New Zealand. The research is designed to help arts, culture and heritage organisations to target, reach and engage with new audiences and meet … Read more
How can a community based dance company be successful in the 21st century
In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’. It gives a fascinating insight into the questions … Read more
Understanding disabled people as audiences
A report looking at how cultural organisations can better understand disabled people as audiences, the barriers they may face and how they access the sector. This research-based report includes data on audience behaviour, as well as an analysis of the barriers that must be overcome, such as access, and how those involved in audience development … Read more
Redefining audience segmentation
An article, The Unusual Suspects, contextualises arts audience segmentation but also seeks to provide a new model for the 21st century based on key understandings about how audiences want to engage with the arts and how they want to be communicated with. The Culture Segments segmentation model presents eight segments that offer a common language … Read more