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Essentials of AI for Marketing

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Not for the likes of you Part 2

Not for the Likes of You – Part 2 (training video)

Not for the Likes of You – Part 2 (training video)

By Mel Larsen

SUMMARY

This training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.

Part one: Introduction
— 2 minutes

Part two: Engage and involve
— 10 minutes

Part three: Devise a product that says ‘this is you’
— 6 minutes

Part four: Meaningful benefits
— 7 minutes

Part five: Make links with known culture
— 3 minutes

Part six: Use the language of the audience
— 9 minutes

Part seven: Make new comers welcome
— 9 minutes

Part eight: Invest in customer service
— 2 minutes

Resource type: Guide/tools | Published: 2016