Audience development toolkit
Boost your confidence in audience development with this practical toolkit, which covers definitions and key principles and provides guidance on writing and delivering an audience development strategy.
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CreativePeople Cultural Diversity and Disability Co-ordinators – an overview
Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors. This report outlines some of the key evaluation findings surrounding that work.
How to run a successful Test Drive campaign
If you’d like to introduce new audiences to new programmes of work for the first time, then maybe Test Drive is the right route for you. This simple guide outlines some of the key components of Test Drive – who it’s aimed at, how it works, what the outcomes might be, and gives you a … Read more
Cultural diversity and audience development
Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.
Engaging older people with culture
Cultural organisations are considering the impact that an ageing society will have on the sector. In this useful pack you’ll find resources to help you be ‘bolder and wiser’ in your approaches with this audience. It includes facts and figures, cultural engagement information and a list of potential partner organisations who work with older people.
Three steps to making your venue more family friendly
Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress: Understand the concept of family friendliness and how it applies to arts Look at venues from a child and family friendly perspective and assess its … Read more
How a multi-sensory room helped make a museum become family friendly
Looking at how a small museum investigated ways to encourage and engage visits by those with disabilities. The resulting free, interactive multi-sensory room linked to the wider public programme and enhanced a family friendly offer. Audience research informed the process and the resulting ideas evolved into a phased development to maximise limited resources. The practicalities … Read more
How to engage with broader audiences
Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical … Read more
Family friendly film festival evaluation
This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited by creating an exciting, affordable holiday experience. Running from the 30th July – 5th August 2010, comprising 52 events at 20 venues in Greater Manchester. The festival showcased films and activities across twenty different arts venues around … Read more
Community engagement case study: Wirral Community Shakespeare
Wirral Community Shakespeare was conceived as an eight month long reading project culminating in a run of free public performances of William Shakespeare’s The Winter’s Tale in Birkenhead Park. This case study takes the reader through the project process – which included artistic workshops with professional and experienced amateur actors, musicians and technicians – as well … Read more